Solid Ground was appointed to bring new life to Concord Business Park at the end of 2023. Their approach involved working collaboratively with leasing agents, managing agents, and other key stakeholders. “Solid Ground integrated seamlessly with our home team,” Richard notes. “They created bespoke marketing campaigns, initiated new placemaking events, and engaged directly with occupiers to understand what they liked and disliked about the park.” Solid Ground’s strategy was focused on creating a vibrant environment while highlighting the park’s unique offerings, which helped differentiate Concord from the competition.

The impact of Solid Ground’s efforts was immediate. “We saw improvements in occupier satisfaction right away, thanks to the placemaking events,” Richard shares. “Their campaigns also helped secure new lettings, such as with Aro, and kept existing occupiers happy. In a competitive market, it’s vital that we retain occupiers, and Solid Ground played a key role in making that happen.”

Occupiers began providing positive feedback on everything from the new food vendors to the upgraded gym and onsite amenities. “We even had occupiers reach out to specifically comment on the changes and how much they appreciated being listened to by their landlord,” Richard adds

What made Solid Ground stand out, according to Richard, was their constant availability and creative approach. “The Solid Ground team was always accessible, and their ability to think outside the box really set them apart,” he says. “They provided creative solutions to problems and delivered them quickly, which was key to the park’s revitalisation.”

“I’ve already recommended Solid Ground to my colleagues at Praxis,” Richard concludes. “Their work has been instrumental in turning Concord Business Park into a thriving, desirable location once again. They bring fresh thinking, professionalism, and most importantly, results.“