Content Marketing for LinkedIn at Eden
Eden is a pioneering office building designed with sustainability and wellbeing at its core. As one of the greenest commercial buildings in Europe, Eden features an impressive living façade with over 350,000 plants, enhancing biodiversity, improving air quality, and naturally regulating the building’s temperature. Built to Net Zero Carbon in operation, Eden sets a new standard for environmentally responsible workspaces.
Its biophilic design, energy-efficient systems, and thoughtfully designed interiors create a workplace that prioritises sustainability, productivity, and occupier wellbeing. Strategically located between Salford and Manchester city centre, Eden offers a forward-thinking environment for businesses seeking a greener future.
Client:
Muse / ECF
Project:
Content Marketing for LinkedIn at Eden
Photo Credit: Simon Buckley
Solid Ground were asked to manage the building’s LinkedIn as works completed. With the building’s community moving in and it truly coming to life, the LinkedIn needed to represent the nature of the building.
Solutions Implemented by Solid Ground:
- Features on workspace and the building community
- Regular posting of engaging content
- High-Quality, Video-Led Content
- Data-Driven Engagement Strategy
In the first 10 months of managing the LinkedIn channel, the team achieved the following success.
100k
impressions
12K
engagements
10k
post clicks
42%
increase in Followers
