27 Apr Polestar Case Study
Case Study: Polestar
Polestar, the premium electric vehicle brand, selected Exchange Square at Chester Northgate as the location for a brand activation event. Exchange Square is the focal point of Chester Northgate – the city’s destination for food, culture and community.
Offering a high-footfall, open-air environment in the heart of Chester city centre, surrounded by retailers and leisure operators including Picturehouse Cinema, Turtle Bay and Chester Market.
Polestar brought their latest electric vehicles into Exchange Square, creating an immersive brand experience for visitors.
The activation not only generated significant interest on the day but also allowed the Polestar team to promote their upcoming test drive events – resulting in 13 confirmed bookings and a high volume of enquiries.
Client Testimonial
“Thank you so much for the time and effort you put into arranging this for us; it’s very much appreciated. We found that Saturday had the heaviest footfall, which I think was helped by the change in weather. We were also able to promote our next event and secured 13 test-drive bookings, along with a high volume of enquiries, which was really encouraging.”
– Polestar