XLB and Pictet who acquired The Tootal Buildings in 2020 have championed sustainability, spending considerable time and investment to improve the ESG credentials of the building.

This Spring, the team completed the installation of 228 solar panels which will offset 20% of landlord energy consumption.

This significant milestone needed to be communicated to the property industry and potential occupiers for the building.

Solid Ground devised a multi-channel strategy, which comprised of design, digital marketing and PR. A suite of iconography was designed and the brochure and website updated. The social media and email campaign had excellent engagement with hundreds of people clicking through to the website, and the press release published in regional media.

“We saw this campaign as an opportunity to freshen-up the existing branding for the building and gave the identity a bit of an uplift. We’ve received really positive feedback from the team on this new look and feel.”

Libby Rush
Founder / MD at Solid Ground.