Case Study: Pop-up to Permanent Spice & Grind, a Success Story
Spice & Grind’s journey from a vibrant pop-up to a permanent fixture in Salford’s iconic Eden building, epitomises the potential of innovative space use in urban developments and the importance of place activation and curation in mixed-use estates.
Initially spotted by Solid Ground through a social media promotion aimed at activating spaces for F&B New Bailey, Spice & Grind, founded by Samantha Seddon, started as a modest coffee vendor from a horse box. Their presence quickly resonated with the local business and residential community, turning a temporary set-up into a thriving coffee hotspot.
Their success didn’t go unnoticed. Muse Places, the developers at New Bailey, recognising the brand’s popularity and potential, offered Spice & Grind a permanent space in Eden, an award-winning sustainable building in the New Bailey neighbourhood. This move from a pop-up to permanent location underscores the effective strategy of using social media for place curation in real estate and the seamless integration of community-driven businesses into urban planning.
This transition not only solidified Spice & Grind’s footprint in the local coffee scene but also exemplified New Bailey’s commitment to fostering sustainable business growth. Libby Rush, MD and co-founder of Solid Ground, encapsulated this sentiment, stating,
“It’s fantastic to see this business grow, from a conversation over social media to a successful pop-up on site to a stunning coffee shop in one of Greater Manchester’s most iconic sustainable buildings.”