AMAZON TREASURE TRUCK
An award-winning property marketing and place activation agency.
Manchester, placemaking, creative, solid, building, property,
2852
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Amazon Treasure Truck

The Activation

We partnered with the Amazon commercial team to deliver the touring Amazon Treasure Truck activation at New Bailey. The Amazon Treasure Truck is a fun way to shop with Amazon for shoppers.
 
Amazon find trending, exclusive or highly in demand products and share the details with Treasure Truck subscribers by text, with clues to a Truck location to get the exclusive items in person from the Truck.
 
The offers have limited availability, and drives footfall to the Truck location. The Treasure Truck team and New Bailey promoted sign ups via social media and newsletter updates, and in person on pop-up days.

Dates delivered:

Throughout 2019/2020

Location:

New Bailey, Salford

Event:

Amazon Treasure Truck

Roles & Responsibilities:

Solid Ground – delivering all operations, licencing, H&S, logistics, permissions for use of the space, agreements for use of the space, liaison with facilities and management team, marketing / PR throughout the activation.

 

Amazon Treasure Truck – providing the Truck, staff and delivery on activation days. On site management and live marketing.

Over 3000

visitors to the Treasure Truck in total

250

Amazon gifts sold across the activations

15

activations in total
Press Coverage from Manchester’s Finest, I love MCR, Manchester Confidential, Salford Now, The Manc and many more during the activations length.

 

At Solid Ground, we craft marketing strategies that resonate, inspire, and endure.
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