Aperol Spritz Summer Social
The Activation
We partnered with the Campari Group and Firefly restaurant and bar to devise and deliver the Aperol Spritz Social Garden during the Summer month in New Bailey square, a central square across the large mixed-use scheme under Solid Ground’s management.
Firefly operated the garden using it as an extension of their outdoor area, and Campari Group provided all branded items, delivery and de-rig. During the summer months, four larger events called ‘Aperol Spritz Socials’ were held in the garden with VIP invite lists, DJ’s and entertainment.
Day to Day Firefly managed the garden’s service and provided a pairing menu with the Aperol and Campari based drinks.
Dates delivered:
July – September 2022
Location:
New Bailey, Salford
Event:
Aperol Spritz Summer Social
Roles & Responsibilities:
Solid Ground – delivering all operations, licencing, H&S, logistics, permissions for use of the space, agreements for use of the space, liaison with facilities and management team, marketing / PR throughout the activation.
Campari Group – providing all infrastructure (seating, umbrellas, bars, glasses, perimeter and signposting). Drinks stock, DJ’s and marketing support.
Firefly – Providing the link between all parties to deliver the activation, assistance with garden design, production of management plans for service, insurance, day to day delivery, cleansing, devision and delivery of pairing menu as well as marketing / PR throughout.
£30,000
worth of investment from the Campari Group to furnish and deliver the space.
Over 4000
visitors across the summer.
7,000
Aperol Spritz’s served
10,000
selfies
Coverage from Campari Group, Manchester’s Finest, I love MCR, Manchester Confidential, Salford Now, The Manc and many more during the activation.
