COURAGE CARD
An award-winning property marketing and place activation agency.
Manchester, placemaking, creative, solid, building, property,
3039
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Courage Card

Launched in 2018, the Courage Card was developed as a simple, free, loyalty scheme to support local businesses, grow Courage Yard’s marketing database, and strengthen ties with the wider Shad Thames community.

 

The card gives subscribers access to exclusive offers and discounts from Courage Yard independent retailers, as well as from businesses in the surrounding area. From coffee and lunch offers to wellness perks and event invites, the scheme rewards regular visits and encourages repeat footfall.

Dates delivered:

March 2018 – Present

Location:

Courage Yard, London

To date, over 2,000 people have signed up to the Courage Card, with even more cards in circulation. Offers are updated regularly, and subscribers are kept informed through the Courage Yard newsletter—ensuring a steady connection between the destination and its local audience.
 
The scheme has delivered measurable value for participating retailers. Caffè Paradiso also reports consistent engagement, “There’s good engagement from the local residential and business community and feedback from them indicates that they value the discount. Our owner feels it is very helpful to have the card scheme.”

By bridging the gap between businesses and the community, the Courage Card has become a trusted part of local life—one that continues to grow in reach and impact.

Courage Card

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