The Love Letters were placed in iconic locations throughout the city, each containing a unique Valentine’s Day Card inside a red envelope. These cards held diverse gifts, ranging from a meal at Greenarches Brewery to a brunch at Foundation Coffee and coveted tickets to events hosted by Cultureplex. 

The initiative not only captured the essence of Valentine’s Day but also celebrated the vibrant local community. By strategically placing these Love Letters, Solid Ground created an interactive and engaging experience for people living and working in Manchester, and visitors to the city. The campaign not only showcased the charm of Manchester but highlighted the rich offerings of FOUND.

Solid Ground’s multi-channel marketing strategy, coupled with the collaboration with I LOVE MANCHESTER, amplified the reach and impact of the campaign. In the spirit of building communities, Solid Ground successfully blended creative placemaking, place activation, and thoughtful marketing.  The campaign exemplifies Solid Ground’s commitment to innovative marketing strategies that not only promote commercial properties but also foster a sense of connection within the community.