Q&A With James

Q&A with our Intern, James 

James Tresadern is studying Fashion and Lifestyle Promotion at the University of Central Lancashire. At the end of last year he joined the Solid Ground team as our Community and Place Marketing Intern.  

 James has mainly worked on Salford’s New Bailey scheme, supporting the team with photograph, design, events and marketing.  We sat down with him, 3 months into his internship to find out how he’s getting on. 

What’s been your favourite project to work on so far?

I’ve enjoyed every project I’ve worked on since joining Solid Ground but my favourite so far would probably have to be the New Bailey x Shindigger Brewing Co giveaway I helped to organise. It was the first ever campaign I worked on after joining SG, and gave me the opportunity to dip my toes into many different areas of marketing whilst supporting local businesses. 

I’m also in the process of planning some exciting community-focused campaigns for New Bailey development, and can’t wait to see them through from start to finish. In the near future I’ll also be assisting with the marketing for some amazing, boutique office spaces in Manchester – I feel so lucky to be able to have input on work alongside these amazing developments.

What’s your favourite moment of Solid Ground?

The People! Starting an internship mid-pandemic was always going to be a little strange, but I can’t thank the Solid Crew enough for making me feel so welcome and making what could have been a very anxious and awkward introduction to a company such a warm and enjoyable one! I’d definitely be lying if the occasional glass of prosecco with the weekly team meeting doesn’t rank high on my list of Solid Ground favourites, but beneath all of the campaigns I’ve been lucky enough to work on, it’s the Solid Crew that have made my time here so enjoyable. 

It’s also been great to work on my photography skills whilst snapping award winning developments in Manchester, It still gives me a buzz to see a photo I have taken get positive engagement online!

What have you learned during the past 3 months?

To cut a long story short, an awful lot! Although my uni studies and attendance of online webinars/classes definitely helped me gain a basic understanding of the different tools used within marketing, nothing can replace the hands-on, face-to-face mentoring I’ve received from the guys at Solid Ground.  

Even in the short amount of time I’ve been with the business, I’ve been shown how to use Social Media Scheduling Software, been introduced to the foundations of SEO (an area I’m really looking forward to explore in more detail as my internship progresses) and delved deeper into the ever growing digital marketing landscape utilising the Google Ad’s & Analytics platforms. Along with being able to put my skills within creative software such as photoshop into practise, my internship has also opened my eyes to all of the different elements that must come together to make campaigns and place activations a success. I feel more aware than ever as to some of the complex logistical challenges that need to be overcome to form amazing spaces.